Revamp Engineering is a fast growing renewable energy engineering firm with a mission to be the leader in designing renewable energy solutions. Ranked by Inc. 500 as the No. 1 fastest-growing engineering firms in the US, Revamp has assisted on over 100 GW of projects, or enough to power over 1.25 million homes since their founding in 2016.
The President, Tyler Nelson approached me wanting to do an "About Us" video, but didn't exactly know what format or direction he wanted to take. During initial pre-production conversations Tyler started opening up about the company and culture that he and his team had fostered at Revamp, and it quickly became clear that we needed to highlight the people in addition to the work. With trust and transparency being a large part of Revamp's values, Tyler was adamant about the production being minimal and ensuring the result felt authentic and genuine. We decided to frame the narrative around "what Revamp does" "why Revamp does it" and the "people that make it happen." I then developed questions that we could ask employees that would drive the narrative with their responses.
Prior to shooting we sent an email to the staff giving them a heads-up of the shoot. We also sent a list of questions that they may be asked and made it clear that participation was not mandatory as a way to ease the pressure of a camera. Additionally, I held some questions from the email so that I could be sure of "off the cuff" responses that would contribute to the authentic feel of the project. I did the interviews over two days, with senior level staff on day one and other employees on day two. This gave me an opportunity to meet and build rapport with the other staff before interviewing them the next day which allowed for a much more relaxed and fun set experience for the staff. Because there was no "script," and I had 12 interviews to go through, I took the responses from the employees and fed them into a speech-to-text converter. With all of the responses now in a text format, I could easily chop and arrange the responses to create a narrative and drive towards the story. From there it was only a matter of making the physical edits and layering in the b-roll to get to the final result.