THE CONCEPT
Who doesn't love The Oregon Trail?
WAV and Cambium Networks were looking for a unique way to engage customers and create net new opportunities within the Internet Service Provider industry. I pitched multiple web based interactive experiences and ultimately decided on an industry specific version of "The Oregon Trail." The common thread between all concepts was "community." Much of target demographic are small town service providers that are doing what they can to provide internet access to areas that larger service providers don't see as profitable. I wanted to create an experience that acknowledges that hard work and says "thank you," to these unsung heroes across our nation.
